OUR AMAZON SERVICES
What we do, in plain terms.
Three services, delivered by one named team. Each one is described below with what it includes, what it changes and what it costs.
Amazon PPC management
We manage every Amazon Ads product end to end: Sponsored Products, Sponsored Brands, Sponsored Display and Sponsored TV, plus Amazon DSP and Amazon Marketing Cloud audiences where the budget justifies them. Every account starts with a full audit. We then rebuild the campaign structure around your goal, optimize bids, budgets, placements and search terms every week, and report in plain language.
What is included
- Sponsored Products: campaign structure per parent ASIN with exact, broad and auto campaigns, product targeting and brand defense
- Sponsored Brands: headline, video and Store-spotlight campaigns that build brand search
- Sponsored Display: audience and product-targeting campaigns for retargeting and competitor conquest
- Sponsored TV and Amazon DSP, with Amazon Marketing Cloud audiences, where the budget justifies them
Listing creation & optimization
We create and optimize Amazon listings that index for the right searches and convert the shoppers who arrive: keyword research, titles, bullets, descriptions and backend search terms, plus catalog and variation fixes and readiness for Amazon's AI search (Rufus and COSMO).
What is included
- Keyword research from Brand Analytics, Search Query Performance and third-party tools
- Product title, bullet points, product description and backend search terms written to Amazon's current rules
- A+ Content and Brand Story copy that answers buyer objections
- Indexing checks and fixes for suppressed or stranded listings
Graphics: images, A+, Store, video
We design the creative that makes a listing sell: a seven-slot image gallery where every image has a job, A+ and Premium A+ content that answers objections, a Brand Store worth landing on, and product videos.
What is included
- Main image compliant with Amazon's requirements and tested for click-through
- Secondary images: infographic, lifestyle, comparison and size-guide images
- A+ Content and Premium A+ Content, including the Brand Story module
- Amazon Brand Store design, three pages or more, with Store-spotlight ads in mind