A6 Audit, diagnose, plan — your account health scorecard
Read this flowchart as text
- Audit
- Listing audits Listing · Market · Business Report · Price Point · Profitability
- Creative audit image set · A+ · Store · brand consistency
- PPC audits Search Term · Placement · Budget Utilization · Structure & Targeting · All Campaigns · Targeting · Root keywords
- Score each lever 1–5: Traffic · CTR · CVR · Ad efficiency · Profit · Inventory
- Lowest-scoring lever?
- Priority: main image, title, price/coupon, rating
- Priority: copy, image set, A+, video, reviews
- Priority: keyword coverage, campaign build-out, indexing
- Priority: negatives, bids, placements, structure
- Priority: pricing, fee audit, restock plan, SKU rationalisation
- 30 / 60 / 90-day plan with owners & dates
- Audit read-out + scorecard, presented to you
Guides that use this process.
Switching Amazon Agencies: A Handover Checklist
Changing Amazon agencies without losing rank, data or a week of spend takes a planned handover. The checklist, from exports and access to the overlap week.
5 min read · Sep 25, 2026How to Choose an Amazon Agency: 12 Questions to Ask First
Twelve questions that separate Amazon agencies with a process from agencies with a sales deck: team, audit, reporting, pricing, contract terms and exit.
10 min read · Sep 25, 2026The First 90 Days with an Amazon Agency: What Should Happen
An honest timeline for a new Amazon agency engagement: what happens in weeks one to two, what you should see by day 30, and which results take the full 90 days.
5 min read · Sep 25, 2026Amazon PPC Audit Checklist: 20 Checks Before We Change a Bid
The 20-point audit we run on every Amazon advertising account before touching anything: setup, structure, targeting, bids, budgets and the listings ads land on.
6 min read · Sep 25, 2026Amazon Account Audit: The 30 Things We Check
Every engagement starts with the same audit: 30 checks across ads, listings, creative, catalog, inventory and unit economics, turned into a scorecard and plan.
5 min read · Sep 25, 2026