Amazon PPC

an advertising programme built around one objective, audited before we spend, and optimised every week.

seven audits that show where money is wasted, which placements convert and how much we expect to save — before we change anything.

an account where every campaign has a purpose — discovery, control, defence or brand — and nothing overlaps.

control of cost per click, spend and rank on every keyword that has proven it converts.

a weekly, rule-based clean-up — scale what works, cut what does not — with every change logged in your report.

bids that reflect the job each keyword does — ranking, profit, discovery or defence — rather than one blanket rule.

a budget split that matches your objective, with weekly pacing checks so money flows to what converts.

more of your budget on the placement that converts best for your product.

the right mix of Sponsored Products, Brands, Display and TV for your goal and budget — not every format for its own sake.

weekly, monthly and quarterly reports that show what changed, why, and what it did — down to profit per ASIN.

changes made in bulk, validated before upload, and logged so you can trace every edit.

a launch with clear exit criteria for each stage — and an honest view of why launch ACoS is high on purpose.

growth that starts by finding the real ceiling — keywords, ad types, conversion, catalog or market — and then scales only what stays profitable.

steady-state operations — defended rank, planned stock, watched competitors — with an early warning when anything drifts.

lower advertising cost while keeping most of your sales. Cutting bids blindly lowers ACoS and sales together; this ladder protects volume.

a full-funnel presence — Store, A+, video, audiences, posts — measured by branded search growth, new-to-brand customers and repeat rate.

page-1 organic rank on a short list of attainable, high-intent keywords — and a plan to hold it with less ad spend.

a falling share of ad cost in your total sales, ASIN by ASIN, without losing the revenue.

profit per unit for every ASIN, and a clear call on what to scale, maintain, fix or retire.

a 72-hour triage, a stabilisation step and a 30-day rebuild — with the weekly trend back to baseline as the measure.

a go/no-go on the numbers first, then a localised launch that reuses what already works.

traffic back within about a week, from whichever check fails first: budget, bids, indexing, targeting or eligibility.

advertising cost back inside your band within about 30 days, without cutting the terms that sell.

a falling ad-cost share, with launches reported separately so they do not distort the picture.

the real margin leak — ads, fees, returns, promotions or costs — and the fix for it.

budget moved from terms that do not convert to terms that do.

a response that protects margin — match only when profitable, differentiate where you can, defend what matters.

spend cut to essentials in the off-season, the lull used for improvements, and the peak planned six weeks early.

budget that lasts the full day — raised where ACoS is good, reallocated where it is not.

utilisation back above about 90% at or below your target ACoS.

rank recovered within two to three weeks, and a slower taper next time.

discovery kept to 15–25% of budget and producing new winning keywords every month.

brand ads that land on the right page, lead with video and target proven terms.

a profile of the newcomer and a defend-and-conquest plan that does not chase price to a loss.

growth only where ACoS holds and stock allows — we never scale into a stockout.

a plan sized to your budget: focus under $1k, build to $5k, scale to $20k, full funnel beyond.

an event won four weeks before it starts — stock in, rank pushed, budgets and alerts ready — and a controlled step-down after.

branded traffic owned at low cost, and conquest spend only where your page clearly wins.

outside traffic that is tracked, lands well, earns the Brand Referral Bonus and lifts rank.

the same sales at 10–20% lower spend, or more sales at the same ACoS, when a clear hourly pattern exists.

one accountable team covering ads, listings and creative, with every activity tied to a number you can see in your reports.

a diagnosis instead of a guess. When sales are flat we can show you whether it is a traffic, click-through, conversion or margin problem — and which service fixes it.

a predictable path. Phases 1–3 usually take the first two weeks; the faster phase 2 is unblocked, the sooner the work starts.

better pages mean cheaper clicks; cheaper clicks mean more sales; more sales mean higher organic rank and lower dependence on ads. One loop takes about a quarter for most accounts.