Read this flowchart as text
- Objective: grow revenue (profitably)
- Where is the ceiling?
- Expand: SQP + reverse-ASIN → new exact terms; broad/phrase discovery; category targeting
- Add SB video · SD retargeting · Store Spotlight; competitor product targeting
- Lift CVR: image set, A+, video, reviews, price test
- Variations · bundles · multipacks · new products (C12)
- New marketplace (C11) · external traffic + Brand Referral Bonus
- Scale winners weekly: budget +10–20% where ACoS ≤ target and stock ≥ 30 days
- Revenue ↑ with TACoS flat or falling
What you get: growth that starts by finding the real ceiling — keywords, ad types, conversion, catalog or market — and then scales only what stays profitable.