Read this flowchart as text
- Data pulls: campaign · search term · placement · business reports · SQP · inventory · settlements
- Weekly report
- Monthly report
- Quarterly report
- Spend · sales · ACoS · ROAS · CTR · CVR · top movers · actions taken · next actions
- + PPC-to-organic ratio · TACoS trend · ASIN-wise profit · parent-wise CTR/CVR · day-parting · cash-flow · restock (≥30 days cover)
- QoQ sales & spend · lifecycle stage · objective re-set · expansion opportunities
- Review call → decisions logged → bulk file executed
- You see: what changed, why, and what it did
Guides that use this process.
How to Choose an Amazon Agency: 12 Questions to Ask First
Twelve questions that separate Amazon agencies with a process from agencies with a sales deck: team, audit, reporting, pricing, contract terms and exit.
10 min read · Sep 25, 2026Amazon Sponsored TV: Is It Worth It for Your Brand?
Sponsored TV puts your video on streaming screens with no minimum spend. Worth testing when your listing converts, your video suits TV and you can measure lift.
6 min read · Sep 25, 2026How to Read the Amazon Search Term Report (and Act on It)
The search term report shows what shoppers typed before they clicked. Which columns matter, the five sorts we run every week and the action each one leads to.
6 min read · Sep 25, 2026Amazon PPC Reporting: Weekly, Monthly and Quarterly Metrics
Different questions need different cadences. The metrics to check weekly, the ones that only make sense monthly, and the quarterly review that resets strategy.
6 min read · Sep 25, 2026Amazon PPC Management Cost: Agency Fees, Models and What You Get
Amazon PPC management typically costs $750–$5,000 a month or 8–15% of ad spend. What drives the price, what each tier includes and how to compare quotes.
10 min read · Sep 25, 2026Amazon PPC Management: The Complete Guide for Sellers
How Amazon PPC management works end to end: objective, audit, campaign structure, bids, budgets, the weekly optimization cycle and the reports that prove it.
11 min read · Sep 25, 2026