B3 How we find and index your keywords
Read this flowchart as text
- Step 1 · Research & tiering
- Seed: product, category, top-10 competitor ASINs
- Helium 10 Cerebro / Magnet: reverse-ASIN + keyword expansion
- Root-keyword file: group by customer intent
- Relevant?
- Discard or add to negatives list
- Score: volume · competing products · competitor rank · CPC
- Master keyword list → tiers: primary (title) · secondary (bullets) · long-tail (description / backend)
- Step 2 · Deploy & verify
- Keywords Sheet: targeting · master · branded · ranking tabs
- Hand-off to PPC: targeting list
- Index check 24–48h after upload (H10 Index Checker)
- All primary terms indexed?
- Move term into title/bullets or backend; check restricted words; re-check
- Track rank weekly: Keyword Tracker
Guides that use this process.
How to Optimize Amazon Listings for Rufus and COSMO
Rufus and COSMO read your listing for meaning, not just keywords. How to write titles, bullets, A+ Content and attributes that answer real questions and rank.
11 min read · Sep 25, 2026How to Check If Your Amazon Listing Is Indexed for a Keyword
Indexed means eligible to appear, not ranked. Three ways to test indexing, from the search-bar check to Search Query Performance.
5 min read · Sep 25, 2026The Amazon Title Formula That Ranks and Converts
A title has two jobs, indexing and the click. Here is the word order we use, the limits Amazon enforces, and the first 80 characters that decide both.
5 min read · Sep 25, 2026Amazon Listing Optimization: The Complete Guide
How to optimize an Amazon listing from research to verification: keywords, title, bullets, backend terms, images, A+ Content and the checks that keep it live.
10 min read · Sep 25, 2026Amazon Keyword Research: How to Find the Terms That Sell
A method for Amazon keyword research using Brand Analytics, Search Query Performance, ad data and competitor listings, then tiering terms and checking indexing.
11 min read · Sep 25, 2026Amazon COSMO Explained: How Semantic Search Changes Ranking
COSMO is Amazon's commonsense knowledge system linking products to the intent behind a search. What Amazon has published and what changes for listings.
5 min read · Sep 25, 2026