B3 How we find and index your keywords
Read this flowchart as text
- Step 1 · Research & tiering
- Seed: product, category, top-10 competitor ASINs
- Helium 10 Cerebro / Magnet: reverse-ASIN + keyword expansion
- Root-keyword file: group by customer intent
- Relevant?
- Discard or add to negatives list
- Score: volume · competing products · competitor rank · CPC
- Master keyword list → tiers: primary (title) · secondary (bullets) · long-tail (description / backend)
- Step 2 · Deploy & verify
- Keywords Sheet: targeting · master · branded · ranking tabs
- Hand-off to PPC: targeting list
- Index check 24–48h after upload (H10 Index Checker)
- All primary terms indexed?
- Move term into title/bullets or backend; check restricted words; re-check
- Track rank weekly: Keyword Tracker
Guides that use this process.
How Amazon Search Ranking Works: Relevance and Performance
Amazon ranking has two halves: relevance decides if you can appear, performance decides where. Here is what each one reads and what you control.
12 min read · Nov 10, 2026How to Check If Your Amazon Listing Is Indexed for a Keyword
Indexed means eligible to appear, not ranked. Three ways to test indexing, from the search-bar check to Search Query Performance.
5 min read · Oct 20, 2026Amazon Backend Search Terms: Best Practice for the 250-Byte Field
The backend field indexes what your visible copy could not. How the 250-byte limit really counts, what Amazon strips out, and how to fill it without waste.
5 min read · Sep 28, 2026How to Optimize Amazon Listings for Rufus and COSMO
Rufus and COSMO read your listing for meaning, not just keywords. How to write titles, bullets, A+ Content and attributes that answer real questions and rank.
11 min read · Sep 25, 2026The Amazon Title Formula That Ranks and Converts
A title has two jobs, indexing and the click. Here is the word order we use, the limits Amazon enforces, and the first 80 characters that decide both.
5 min read · Sep 25, 2026Amazon Listing Optimization: The Complete Guide
How to optimize an Amazon listing from research to verification: keywords, title, bullets, backend terms, images, A+ Content and the checks that keep it live.
10 min read · Sep 25, 2026