C7 Shifting sales from paid to organic (TACoS control)
Read this flowchart as text
- Objective: reduce total ad cost as % of total sales
- Baseline: PPC-to-organic order ratio per ASIN; TACoS by month
- Which ASINs carry ad dependency?
- Taper bids on top-3 ranked terms; cap branded spend; keep defence
- Run ranking ladder (C6) on 5–10 terms; fix CVR; then taper
- Maintain; reallocate freed budget to launches / new markets
- Monthly: re-read ratio; adjust
- TACoS ↓ 2–5 pts per quarter while revenue holds
What you get: a falling share of ad cost in your total sales, ASIN by ASIN, without losing the revenue.
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Guides that use this process.
Strategy & growth
How to Shift Amazon Sales from Paid to Organic (TACoS Control)
Lowering TACoS means growing organic sales faster than ad spend. Rank on the terms that matter, taper paid support in steps and read the organic share weekly.
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ACoS, TACoS and Profit: The Amazon Metrics That Actually Matter
ACoS measures ad efficiency, TACoS measures how much your sales depend on ads, and profit per unit decides whether either matters. How to read and act on each.
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