Read this flowchart as text
- Weekly
- Search-term harvest & negatives
- Bid / budget / placement pass
- Weekly report: spend, sales, ACoS, CTR, CVR, top movers, actions taken
- Monthly
- Monthly report + PPC-to-organic ratio
- Profit analysis (ASIN-wise) & cash-flow
- Strategy review call: objective check, next month's plan, budget
- Quarterly
- Quarter-on-quarter comparison
- Lifecycle stage review, catalog & market expansion
- Re-set KPI targets
- Always-on
- Restock alert (≥30 days FBA cover)
- Listing health: suppressed / buy box / hijacker alerts
- Budget pacing & anomaly alerts
What you get: a weekly report, a monthly strategy call, a quarterly review and always-on alerts for stock, listing health and budget.
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Guides that use this process.
Pricing & choosing an agency
How to Choose an Amazon Agency: 12 Questions to Ask First
Twelve questions that separate Amazon agencies with a process from agencies with a sales deck: team, audit, reporting, pricing, contract terms and exit.
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Amazon PPC Reporting: Weekly, Monthly and Quarterly Metrics
Different questions need different cadences. The metrics to check weekly, the ones that only make sense monthly, and the quarterly review that resets strategy.
6 min read · Sep 25, 2026Pricing & choosing an agency
Amazon Agency Reporting: What Good Reports Look Like
A good Amazon agency report shows what changed, why, and what it did, down to profit per ASIN. What to expect weekly, monthly and quarterly, and the red flags.
5 min read · Sep 25, 2026