B15 The weekly search-term decision engine
Every search term in your account is scored against the same rules every week. The thresholds come from your margin, not a generic default.
Read this flowchart as text
- Search term
- Enough data?
- Monitor
- Zero sales?
- Add negative
- ACoS ≤ target?
- Scale
- Irrelevant?
- Engaging?
- Reduce bid
- Bulk file → Campaign Manager
| Gate | Rule (default) | Action |
|---|---|---|
| Enough data? | Clicks ≥ 10 and impressions ≥ 100 | Otherwise monitor — no decision on thin data |
| Zero sales? | Sales = 0 and clicks ≥ 15 | Negative exact in that campaign |
| ACoS ≤ target? | Target = break-even ACoS × profit goal (default 30%) | Scale: bid +10–20%, graduate to exact, add budget |
| Irrelevant? | ACoS > 2× target with low CTR (< 0.5%) and low CVR (< 10%) | Negative target |
| Engaging? | Above-target ACoS but healthy CTR or CVR | Reduce bid 10–25%; check placement modifiers |
Guides that use this process.
Wasted Ad Spend on Amazon: How to Find It and Stop It
Wasted spend hides in five places: non-converting terms, self-competition, over-funded discovery, placements and pages that cannot convert. How to find each.
6 min read · Sep 25, 2026How to Read the Amazon Search Term Report (and Act on It)
The search term report shows what shoppers typed before they clicked. Which columns matter, the five sorts we run every week and the action each one leads to.
6 min read · Sep 25, 2026Amazon PPC Management: The Complete Guide for Sellers
How Amazon PPC management works end to end: objective, audit, campaign structure, bids, budgets, the weekly optimization cycle and the reports that prove it.
11 min read · Sep 25, 2026Negative Keywords on Amazon: How and When to Add Them
Negative keywords stop a campaign spending on searches that do not sell. Exact vs phrase, the thresholds we apply and the mistakes that cut sales.
6 min read · Sep 25, 2026Amazon Match Types: Broad, Phrase and Exact, Used Properly
Each match type has a job: broad finds, phrase tests, exact controls. How each matches, what to bid on each, how keywords move between them and what to avoid.
6 min read · Sep 25, 2026Amazon Bid Optimization: How Often and How Much to Change Bids
Change bids weekly, at keyword level, in 10 to 20% steps, on two weeks of data. Why daily changes hurt, how to set a target bid and when to break the rule.
6 min read · Sep 25, 2026