Read this flowchart as text
- Pull 60–90 days: search term · placement · campaign · budget reports · Search Query Performance
- Seven audits (audit workbook tabs)
- Search Term Audit: winners · wasted spend · negatives
- Placement Audit: TOS vs product page vs rest-of-search
- Budget Utilization: out-of-budget hours · over/under-spend
- Structure & Targeting: naming · match-type mix · gaps · overlaps
- All Campaigns + Targeting Audit: which ad types drive sales
- Root Keywords File: intent coverage vs stuffing
- Findings → quick wins (week 1) vs structural rebuild (weeks 2–4)
- Audit workbook + scorecard + savings estimate
Guides that use this process.
Wasted Ad Spend on Amazon: How to Find It and Stop It
Wasted spend hides in five places: non-converting terms, self-competition, over-funded discovery, placements and pages that cannot convert. How to find each.
6 min read · Sep 25, 2026Amazon PPC Management: The Complete Guide for Sellers
How Amazon PPC management works end to end: objective, audit, campaign structure, bids, budgets, the weekly optimization cycle and the reports that prove it.
11 min read · Sep 25, 2026Amazon PPC Audit Checklist: 20 Checks Before We Change a Bid
The 20-point audit we run on every Amazon advertising account before touching anything: setup, structure, targeting, bids, budgets and the listings ads land on.
6 min read · Sep 25, 2026Amazon Placement Modifiers: When Top of Search Is Worth It
Top of search converts best and costs most. How to read the placement report, when a modifier pays back and how to set it without inflating base bids.
5 min read · Sep 25, 2026Amazon ACoS Too High? What to Fix First (and What to Leave Alone)
A high ACoS is a symptom with four common causes. Here is the order we check them in, what each one looks like in the data, and the fix that matches.
3 min read · Sep 25, 2026Amazon Account Audit: The 30 Things We Check
Every engagement starts with the same audit: 30 checks across ads, listings, creative, catalog, inventory and unit economics, turned into a scorecard and plan.
5 min read · Sep 25, 2026