Read this flowchart as text
- ACoS above target band
- Run checks in order
- Negative exact / phrase; pause targets with 0 orders after 15 clicks
- Listing fix → D4 (ads cannot fix a weak page)
- Bids −10–25% · placement modifiers · move to exact · day-parting
- Expected — hold to exit criteria (C1 / C6)
- Separate brand / non-brand / competitor; re-set budgets (B17)
- ACoS inside band within 30 days
What you get: advertising cost back inside your band within about 30 days, without cutting the terms that sell.
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Guides that use this process.
Amazon PPC
Amazon Placement Modifiers: When Top of Search Is Worth It
Top of search converts best and costs most. How to read the placement report, when a modifier pays back and how to set it without inflating base bids.
5 min read · Sep 25, 2026Amazon PPC
Amazon Bid Optimization: How Often and How Much to Change Bids
Change bids weekly, at keyword level, in 10 to 20% steps, on two weeks of data. Why daily changes hurt, how to set a target bid and when to break the rule.
6 min read · Sep 25, 2026Amazon PPC
Amazon ACoS Too High? What to Fix First (and What to Leave Alone)
A high ACoS is a symptom with four common causes. Here is the order we check them in, what each one looks like in the data, and the fix that matches.
3 min read · Sep 25, 2026Strategy & growth
ACoS, TACoS and Profit: The Amazon Metrics That Actually Matter
ACoS measures ad efficiency, TACoS measures how much your sales depend on ads, and profit per unit decides whether either matters. How to read and act on each.
11 min read · Sep 25, 2026