All flows

A8 Why ads, listings and creative work better together

Each service makes the next one cheaper. This loop is why we run all three as one team.

Read this flowchart as text
  1. Listing copy + image set + A+
  2. CVR ↑
  3. PPC converts more per click → ACoS ↓ at same bids
  4. Traffic ↑ affordably
  5. More sales velocity on target keywords
  6. Organic rank ↑
  7. Organic share of sales ↑ → TACoS ↓
  8. Profit ↑
  9. Reinvest: Store, Brand Story, SB video, new products, new marketplaces
  10. Branded search ↑ · repeat rate ↑ · AOV ↑
What you get: better pages mean cheaper clicks; cheaper clicks mean more sales; more sales mean higher organic rank and lower dependence on ads. One loop takes about a quarter for most accounts.
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Guides that use this process.

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