Read this flowchart as text
- Storefront brief: structure, pages, hero, collections
- Design: home + ≥3 sub-pages (by category / use-case / best sellers)
- Stores → Manage Store → Create / Edit → submit
- Publish Store Spotlight SB campaign (needs ≥3 sub-pages)
- Store metrics: visitors · sales · new-to-brand
- Posts calendar: 2–4 posts / week lifestyle images + short captions
- Design posts in brand theme
- Advertising → Brand Content → Posts → Create
- Posts metrics: viewable impressions · engagement · follows
- Store source tags for external traffic (Brand Referral Bonus)
Guides that use this process.
Amazon Storefront Best Practices: Pages, Tiles and Traffic
A Brand Store earns its place as the landing page for Sponsored Brands and outside traffic. Page structure, tiles that convert, source tags and Store Insights.
5 min read · Sep 25, 2026Amazon Brand Store Design: A Store Worth Landing On
How to plan, design and measure an Amazon Brand Store: page structure, tiles, what goes on the home page, where ads should land and how to read Store Insights.
10 min read · Sep 25, 2026Amazon Brand Registry: What It Unlocks and How to Enroll
Brand Registry needs a registered or pending trademark and takes days to set up. It opens A+ Content, Brand Store, Sponsored Brands, Brand Analytics and Vine.
5 min read · Sep 25, 2026Building a Brand on Amazon: Beyond the Next Sale
A brand on Amazon is measured by branded search, new-to-brand orders and repeat rate, not this week's ACoS. The full-funnel structure and what to measure.
5 min read · Sep 25, 2026Amazon A+ Content: The Complete Guide to Modules and Specs
What A+ Content is, which modules to use and in what order, image specifications, how Premium A+ and Brand Story differ, and how to measure whether it converts.
10 min read · Sep 25, 2026