D2 Not enough impressions (traffic)
Read this flowchart as text
- Impressions low
- Run checks in order
- Raise daily budget on ≤ target-ACoS campaigns; pacing rules (D16)
- Raise bids +15–25% on core exact; add TOS modifier
- Fix indexing → D18
- Add broad / phrase discovery · category · product targeting · SB / SD
- Buy Box · suppression · ad-policy rejection → D15 · D22
- Impressions ↑ within 7 days
What you get: traffic back within about a week, from whichever check fails first: budget, bids, indexing, targeting or eligibility.
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Guides that use this process.
Account health & operations
Suppressed Amazon Listing: Why It Happens and How to Fix It
A suppressed listing is hidden from search, not blocked. Where to find the reason, the common causes and fixes, and how to stop ads wasting money meanwhile.
5 min read · Sep 25, 2026Listings & Amazon SEO
How to Check If Your Amazon Listing Is Indexed for a Keyword
Indexed means eligible to appear, not ranked. Three ways to test indexing, from the search-bar check to Search Query Performance.
5 min read · Sep 25, 2026Strategy & growth
Amazon Sales Dropped Suddenly? A Diagnosis in Six Checks
When Amazon sales fall off a cliff, the cause is almost always one of six things. Here is the order to check them in, and what each looks like in the data.
5 min read · Sep 25, 2026