A2 The growth equation — which service moves which number
Amazon revenue and profit come down to a handful of levers. This is how we decide which lever to pull for you, and which service does it.
Read this flowchart as text
- Revenue = Sessions × CVR × AOV
- Profit = Revenue − COGS − Amazon fees − Ad spend − Returns
- Sessions = Impressions × CTR (organic + sponsored)
- CVR / Unit-session %
- AOV · units per order
- Ad spend → ACoS · TACoS
- Unit economics price · COGS · FBA fees · returns
- Impressions ← PPC campaigns · keyword indexing · organic rank
- CTR ← main image · title · price · rating · coupon badge · SB creative
- Listing copy · image set · A+ · video · reviews · Q&A · price
- Variations · bundles · multi-packs · Subscribe & Save · cross-sell A+
- Campaign structure · bids · negatives · placements · day-parting
- Price-point & profitability analysis · restock planning · fee audit
What you get: a diagnosis instead of a guess. When sales are flat we can show you whether it is a traffic, click-through, conversion or margin problem — and which service fixes it.
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Guides that use this process.
Pricing & choosing an agency
When to Hire an Amazon Agency (and When Not To)
An agency pays off when you can name the number that is wrong, the margin can fund the work and the fix needs more than one lever. Here is how to tell.
5 min read · Sep 25, 2026Strategy & growth
Amazon Sales Dropped Suddenly? A Diagnosis in Six Checks
When Amazon sales fall off a cliff, the cause is almost always one of six things. Here is the order to check them in, and what each looks like in the data.
5 min read · Sep 25, 2026