D3 Low click-through rate (CTR)
Read this flowchart as text
- CTR below norm (SP ≈ 0.3–0.6%)
- Run checks in order
- Redesign main image (85% fill, angle, pack shot); A/B via Manage Your Experiments
- Coupon · strike-through · Subscribe & Save · price-point analysis
- Review programme (D11) · Vine · request-a-review
- Rewrite title: category + benefit + key spec first
- Negate off-intent terms; compare CTR by placement (TOS vs rest of search)
- CTR ↑ 20–50% within one test cycle
Guides that use this process.
Amazon Main Image Requirements: The Checklist We Use
The exact rules for Amazon's main image: pure white background, 85% fill, no text or props, 1,000 px for zoom, and the reasons images get rejected.
7 min read · Nov 9, 2026Manage Your Experiments: What to A/B Test First on Amazon
Manage Your Experiments split-tests titles, main images, bullets, descriptions and A+ Content on live traffic. What to test first and how to read the result.
6 min read · Sep 27, 2026How to Improve Amazon Click-Through Rate (CTR)
CTR is decided on the search results page: main image, title opening, price, rating and badges. Where to measure it, which lever to fix first, and how to test.
5 min read · Sep 25, 2026The Amazon Title Formula That Ranks and Converts
A title has two jobs, indexing and the click. Here is the word order we use, the limits Amazon enforces, and the first 80 characters that decide both.
5 min read · Sep 25, 2026Amazon Listing Images: The 7-Slot Gallery That Sells
What each of the seven Amazon image slots is for, the main image rules, size requirements, how to brief a designer and how to test images on live traffic.
10 min read · Sep 25, 2026