A4 Your first call with us
The discovery call is a structured conversation in two halves: where you are, then what we will aim at and with what budget. We leave it with your primary goal, a budget and a short list of what we need from you.
Read this flowchart as text
- Your first call — part 1: where you are
- Existing account or new launch?
- Collect: marketplaces · ASIN count · 12-month sales · current ad spend & ACoS · pain points
- Collect: product · COGS & target price · launch date · inventory plan · competitor set
- Brand Registered?
- Add Brand Registry to plan (unlocks A+, Store, SB/SD, Brand Analytics)
- Primary objective?
- Launch · Revenue · Sustain · Lower ACoS · Brand · Rank · TACoS · Profit (see A7 router)
Read this flowchart as text
- Part 2: what we aim at, and the budget
- Monthly ad budget & gross margin known?
- Run profitability analysis first; break-even ACoS = gross margin
- Agree KPI targets: ACoS band · TACoS trajectory · CVR / CTR baselines · rank goals
- We send the requirements pack: access checklist · asset list · templates · audit read-out booked (day 7–10)
- Output: objective · budget · KPIs · requirements · timeline
What you get: a written plan and price before you pay — your objective, KPI targets, requirements and timeline agreed in one call.
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