C5 Building your brand on Amazon
Read this flowchart as text
- Objective: strong brand perception on & off Amazon
- Foundation: Brand Registry · Store (≥3 pages) · A+ / Premium A+ · Brand Story · consistent image system
- Top-of-funnel: SB video · SB collection to Store · Sponsored TV / DSP where budget allows
- Mid-funnel: SD audiences (in-market, lifestyle, AMC) · Posts 2–4 / week · competitor conquesting
- Bottom-funnel: branded exact campaigns · defensive product targeting on own pages
- Loyalty: Subscribe & Save · Brand Tailored Promotions · Customer Engagement emails · review response SOP
- Brand Analytics: branded search volume ↑ · new-to-brand % · repeat purchase rate · Store visitors
Guides that use this process.
When Is Amazon DSP Worth It? Budget, Audiences and Fit
DSP is worth it when Sponsored Ads are efficient, audiences are large enough to retarget and budget clears the minimum with room to test. How to judge fit.
6 min read · Sep 25, 2026Amazon Storefront Best Practices: Pages, Tiles and Traffic
A Brand Store earns its place as the landing page for Sponsored Brands and outside traffic. Page structure, tiles that convert, source tags and Store Insights.
5 min read · Sep 25, 2026Amazon Sponsored TV: Is It Worth It for Your Brand?
Sponsored TV puts your video on streaming screens with no minimum spend. Worth testing when your listing converts, your video suits TV and you can measure lift.
6 min read · Sep 25, 2026Amazon Marketing Cloud (AMC) Audiences Explained
AMC is a clean room that joins ad and shopping signals to build custom audiences and measure across channels. Who can use it, what to build first, its limits.
6 min read · Sep 25, 2026Amazon Brand Store Design: A Store Worth Landing On
How to plan, design and measure an Amazon Brand Store: page structure, tiles, what goes on the home page, where ads should land and how to read Store Insights.
10 min read · Sep 25, 2026Building a Brand on Amazon: Beyond the Next Sale
A brand on Amazon is measured by branded search, new-to-brand orders and repeat rate, not this week's ACoS. The full-funnel structure and what to measure.
5 min read · Sep 25, 2026