E4 Prime Day, Black Friday and Q4
Read this flowchart as text
- T-8 weeks
- Forecast units; stock inbound before FBA cut-off
- Submit deals / coupons
- Creative refresh: seasonal · gift angle
- T-4 weeks
- Ranking push on core terms (C6)
- Event campaigns: separate budgets, EVENT tag
- Budget plan: 2–3× daily on event days
- T-1 week
- Bids up on winners; TOS modifiers up
- Pause tests; freeze listing edits
- Alerts: budget · stock · Buy Box
- Event days
- Hourly budget top-ups on ≤ target campaigns
- Deal badge live? Price parity?
- Capture new-to-brand (SB / SD)
- T+1 to T+3 weeks
- Step budgets down over 3–5 days, not overnight
- Retarget event visitors (SD views)
- Post-mortem → next event plan
What you get: an event won four weeks before it starts — stock in, rank pushed, budgets and alerts ready — and a controlled step-down after.
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Guides that use this process.
Amazon PPC
Q4 Amazon PPC Strategy: Black Friday to New Year
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Prime Day PPC Strategy: Before, During and After
Prime Day is won in the four weeks before it. The stock, rank and budget checks to make in advance, how to bid during the event and how to step down afterward.
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