Read this flowchart as text
- Days 1–30 · Foundation
- Access & requirements gate
- Audits + scorecard
- Listing & creative fixes for CTR/CVR
- PPC restructure: portfolios, naming, negatives, harvest campaigns
- Days 31–60 · Build & Learn
- Keyword graduation loop running
- Ranking campaigns on 10–30 target keywords
- SB / SB video / SD retargeting live
- A/B tests via Manage Your Experiments
- Days 61–90 · Scale or Tighten
- Scale winners: budget +10–20% / week where ACoS ≤ target
- Taper spend on keywords ranked top-3 organically
- Quarterly review: TACoS trend, profit per ASIN, next objective
What you get: an honest timeline. Click-through and conversion changes show in 2–4 weeks; ranking and TACoS improvements take 60–90 days.
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Guides that use this process.
Pricing & choosing an agency
Switching Amazon Agencies: A Handover Checklist
Changing Amazon agencies without losing rank, data or a week of spend takes a planned handover. The checklist, from exports and access to the overlap week.
5 min read · Sep 25, 2026Pricing & choosing an agency
The First 90 Days with an Amazon Agency: What Should Happen
An honest timeline for a new Amazon agency engagement: what happens in weeks one to two, what you should see by day 30, and which results take the full 90 days.
5 min read · Sep 25, 2026