Read this flowchart as text
- 1 · Objective
- Pick ONE primary: revenue · launch · sustain · ACoS · brand · rank · TACoS · profit
- 2 · Requirements
- Monthly budget · margin · landing prices
- Full ads access + Brand Analytics + MYE
- Creative: banner · SB video
- Competitors · PPC tool · restock template · H10
- 3 · Audit
- Search term · placement · budget utilization
- Structure & targeting · all campaigns · targeting
- Root keywords file
- 4 · Research & Build
- SQP · H10 · market · competitor rank · price
- Plan: graduate · negate · own rank · defend · brand
- Portfolio per parent; SP / SB / SD / STV build
- 5 · Optimize & Report
- Weekly: search terms · bids · budgets · placements
- CTR / CVR / price / ad-copy levers
- Weekly · monthly · quarterly · profit reports
What you get: an advertising programme built around one objective, audited before we spend, and optimised every week.
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Guides that use this process.
Amazon PPC
Amazon PPC Management: The Complete Guide for Sellers
How Amazon PPC management works end to end: objective, audit, campaign structure, bids, budgets, the weekly optimization cycle and the reports that prove it.
11 min read · Sep 25, 2026Pricing & choosing an agency
Amazon PPC Agency vs Software vs In-House: Which Is Right?
Agency, software or your own hire? A side-by-side on cost, control, speed and what each one cannot do, with a simple rule for choosing by ad spend and team.
9 min read · Sep 25, 2026