THE SITUATION FINDER

Sound familiar?
Start right here.

Find your situation, follow the suggested flows, and see which numbers matter along the way.

YOUR STARTING POINT

The right flow for the moment.

01Describe what is happening

02Find the matching situation

03Follow the recommended sequence

Filter the situations below by a word or phrase.

Find your situation

#	Your situation	Flows, in order	What we measure
1	You are launching a brand-new product	A1Everything we do for your account, on one page A4Your first call with us A5What we need from you before work starts C1Launching a new product — the 90-day plan B7The 7-slot image set — what each image is for B13How we structure your campaigns E5Stock and cash checks before we scale	Indexing → page-1 rank
2	You sell already but have never run ads	A1Everything we do for your account, on one page A2The growth equation — which service moves which number B12How we audit your advertising account B13How we structure your campaigns B14How a search term earns its own campaign C2Growing revenue (sales growth)	Sales ↑ at ACoS band
3	You run ads and ACoS feels too high	A2The growth equation — which service moves which number B12How we audit your advertising account B15The weekly search-term decision engine C4Lowering ACoS without losing sales D5ACoS above target	ACoS ↓ 20–40%
4	Sales have been flat for six months	A6Audit, diagnose, plan — your account health scorecard C2Growing revenue (sales growth)C12Growing through your catalog D1Sales are down — where is the problem?D26The listing looks dated	Revenue growth
5	Sales are falling fast	C10Turning around a declining account D1Sales are down — where is the problem?D13Running out of stock D15Listing suppressed or removed D22Hijackers or a lost Buy Box	Trend back to baseline
6	Great product, weak listing	A2The growth equation — which service moves which number A8Why ads, listings and creative work better together B2How we write your listing copy B7The 7-slot image set — what each image is for B8A+ content, premium A+ and brand story B10How we test creative before we commit	CVR / unit-session %
7	Strong listing, not enough traffic	B3How we find and index your keywords B13How we structure your campaigns B17How we allocate your budget D2Not enough impressions (traffic)D18A keyword is not indexing (keyword indexing)	Impressions & sessions
8	Profitable, but too dependent on ads	C7Shifting sales from paid to organic (TACoS control)D6Total ad cost creeping up (TACoS)C6Ranking on the keywords that matter (keyword ranking)E2When and how we scale your spend	TACoS ↓
9	You want a brand, not just sales	C5Building your brand on Amazon B8A+ content, premium A+ and brand story B9Your storefront and Amazon Posts E6Defending your brand and taking share B19Which ad types we use, and when	Branded search ↑ · NTB %
10	Small budget (under $1k a month)	E3What changes with your monthly budget B15The weekly search-term decision engine B7The 7-slot image set — what each image is for D4Low conversion rate (CVR)	ACoS in band on hero
11	Large budget, ready to scale	E2When and how we scale your spend E3What changes with your monthly budget E4Prime Day, Black Friday and Q4 B19Which ad types we use, and when C2Growing revenue (sales growth)	Revenue at flat TACoS
12	Seasonal or giftable category	E4Prime Day, Black Friday and Q4 D12Seasonal decline E5Stock and cash checks before we scale B17How we allocate your budget	Peak revenue · no stockout
13	A competitor is undercutting you	D10A competitor is undercutting or out-ranking you D25A new competitor is entering E6Defending your brand and taking share E9How we test prices	Share of voice · margin
14	Your rating dropped below 4.3	D11Negative reviews or a rating drop E10How we grow reviews within Amazon's rules D23High return rate B7The 7-slot image set — what each image is for	Rating & velocity
15	You keep running out of stock	D13Running out of stock E5Stock and cash checks before we scale B20What your reports contain	Days of cover ≥ 30
16	Overstocked, long-term fees looming	D14Too much stock C8Increasing profit, not just sales E9How we test prices	Cover 60–90 days
17	A listing is suppressed or removed	B5How we fix catalog and technical problems D15Listing suppressed or removed D22Hijackers or a lost Buy Box	Live & advertising
18	You want to enter the EU, UK or Canada	C11Entering a new marketplace C1Launching a new product — the 90-day plan E3What changes with your monthly budget B3How we find and index your keywords	90-day local ACoS band
19	Many SKUs, unclear which ones win	C8Increasing profit, not just sales C9Where each product is in its lifecycle B20What your reports contain C12Growing through your catalog	Profit per ASIN
20	"Do I need A+, video or a Store?"	A8Why ads, listings and creative work better together B8A+ content, premium A+ and brand story B9Your storefront and Amazon Posts B19Which ad types we use, and when D4Low conversion rate (CVR)	CVR lift
21	You want to rank on specific keywords	C6Ranking on the keywords that matter (keyword ranking)B3How we find and index your keywords B14How a search term earns its own campaign D18A keyword is not indexing (keyword indexing)D19Organic rank is slipping (keyword ranking)	Organic rank
22	Budget runs out by noon	D16Budget runs out early in the day B17How we allocate your budget E8Adjusting bids by time of day	Full-day coverage
23	You are spending less than budget	D17Not spending the budget D2Not enough impressions (traffic)B19Which ad types we use, and when	Utilisation ≥ 90%
24	Sponsored Brands "don't work" for you	D21Sponsored Brands not converting B19Which ad types we use, and when B9Your storefront and Amazon Posts	SB ACoS vs SP
25	A price war in your category	D10A competitor is undercutting or out-ranking you E9How we test prices C8Increasing profit, not just sales E6Defending your brand and taking share	Margin protected
26	High return rate	D23High return rate B7The 7-slot image set — what each image is for B2How we write your listing copy	Return rate ↓
27	Low order value	D24Low average order value (AOV)C12Growing through your catalog B8A+ content, premium A+ and brand story	AOV ↑
28	Three months after launch — what next?	C9Where each product is in its lifecycle C2Growing revenue (sales growth)C7Shifting sales from paid to organic (TACoS control)E2When and how we scale your spend	Stage transition KPIs
29	Hijacked listing or lost Buy Box	D22Hijackers or a lost Buy Box B5How we fix catalog and technical problems	Buy Box ≥ 95%
30	Preparing for Prime Day or Q4	E4Prime Day, Black Friday and Q4 E5Stock and cash checks before we scale B17How we allocate your budget E8Adjusting bids by time of day	Event revenue & ACoS
31	You would prefer we manage ads only	A8Why ads, listings and creative work better together A2The growth equation — which service moves which number D4Low conversion rate (CVR)	—
32	You are asking whether AI search changes anything	B4Getting your listing ready for AI-assisted search B2How we write your listing copy D8Shoppers arrive but don't add to cart	SQP share on question queries
33	You have your own audience (social, email)	E7Sending your own audience to Amazon C6Ranking on the keywords that matter (keyword ranking)B9Your storefront and Amazon Posts	Attributed sales · bonus
34	Several marketplaces, inconsistent results	C11Entering a new marketplace C9Where each product is in its lifecycle B20What your reports contain A9How and when you hear from us	Per-market ACoS band
35	You want to understand the reports	A9How and when you hear from us B20What your reports contain B21How changes reach your account	—
36	Clean account, aiming to double revenue in 12 months	A10Your first 90 days with us C2Growing revenue (sales growth)C12Growing through your catalog C11Entering a new marketplace E2When and how we scale your spend E3What changes with your monthly budget	Revenue ×2 at TACoS ≤ 12%
37	A legacy product declining after two-plus years	C9Where each product is in its lifecycle D26The listing looks dated C12Growing through your catalog	CTR / CVR recovery
38	Not sure which goal to prioritise	A4Your first call with us A7Which strategy we run depends on your goal A2The growth equation — which service moves which number	Agreed primary objective
39	You want to see how we work before committing	A6Audit, diagnose, plan — your account health scorecard B12How we audit your advertising account B20What your reports contain	Audit findings
40	You are moving to us from another agency	A5What we need from you before work starts B12How we audit your advertising account B13How we structure your campaigns B21How changes reach your account	Structure & savings

Sound familiar? Start right here.

Sound familiar?
Start right here.