B8 A+ content, premium A+ and brand story
Read this flowchart as text
- Step 1 · Eligibility & briefs
- Brand Registered?
- Enrol first — A+, Store and Brand Story all require it
- Premium A+ eligible?
- Standard A+ brief: modules · lifestyle images · comparison chart (own range) · FAQ module
- Premium A+ brief: video modules · carousels · hotspots · Q&A · larger imagery
- Brand Story brief: values · mission · USPs · founding details · certifications
- Step 2 · Produce, submit, measure
- Design → QA (grammar · restricted words · brand theme · mobile)
- Your approval
- Upload: Advertising → A+ Content → Create (Brand Story via same path) → submit
- Approved by Amazon?
- Fix flagged claims / images → resubmit
- Measure CVR before/after (14-day windows) · A/B via Manage Your Experiments
Guides that use this process.
How to Optimize Amazon Listings for Rufus and COSMO
Rufus and COSMO read your listing for meaning, not just keywords. How to write titles, bullets, A+ Content and attributes that answer real questions and rank.
11 min read · Sep 25, 2026How to Improve Amazon Conversion Rate (CVR)
Conversion rate is unit session percentage in Business Reports. The eight levers that move it, in the order they usually matter, and how to read each.
5 min read · Sep 25, 2026Amazon Rufus Listing Checklist: 15 Things the AI Assistant Reads
Rufus answers shopper questions from your title, bullets, attributes, A+ text, reviews and Q&A. Fifteen checks that make a listing answerable and lift sales.
5 min read · Sep 25, 2026Amazon Product Video: Where It Appears and What Works
One video can run in the gallery, the Videos section, Sponsored Brands, Premium A+ and the Brand Store. Placements, specs, content rules and structure.
5 min read · Sep 25, 2026Amazon Brand Registry: What It Unlocks and How to Enroll
Brand Registry needs a registered or pending trademark and takes days to set up. It opens A+ Content, Brand Store, Sponsored Brands, Brand Analytics and Vine.
5 min read · Sep 25, 2026Building a Brand on Amazon: Beyond the Next Sale
A brand on Amazon is measured by branded search, new-to-brand orders and repeat rate, not this week's ACoS. The full-funnel structure and what to measure.
5 min read · Sep 25, 2026