B7 The 7-slot image set — what each image is for
Read this flowchart as text
- Image brief approved
- Slots 1–4 · Stop the scroll, explain the product
- Slot 1 · Main image: pure white background, product fills ~85%, no text/props — the CTR image
- Slot 2 · Key benefits infographic (3–4 callouts)
- Slot 3 · Lifestyle / in-use with target persona
- Slot 4 · Dimensions, specs, what's in the box
- Slots 5–9 · Remove doubt, build trust
- Slot 5 · How it works / how to use (steps)
- Slot 6 · Comparison (own variants or vs. generic) — never name competitors
- Slot 7 · Trust: certifications, guarantee, materials
- Slot 8–9 · Packaging / gift-ability · demo video ≤ 60s
- QA on mobile? text legible at thumbnail size
- Enlarge text · reduce words · higher contrast
- Upload: Inventory → Edit → Images (shows in ~24h)
- Track CTR (main) and unit-session % (gallery)
Guides that use this process.
Amazon Main Image Requirements: The Checklist We Use
The exact rules for Amazon's main image: pure white background, 85% fill, no text or props, 1,000 px for zoom, and the reasons images get rejected.
7 min read · Nov 9, 2026Amazon Lifestyle Images: Making the Product Real
Lifestyle images show scale, context and who the product is for. Which scenes to shoot, how to keep composites honest, and where they belong in the gallery.
6 min read · Oct 15, 2026Amazon Infographic Images: What to Show and What to Skip
Infographic images do the work bullets cannot on mobile. The four kinds worth making, layout rules for thumbnail size, and the claims Amazon does not allow.
6 min read · Oct 6, 2026Manage Your Experiments: What to A/B Test First on Amazon
Manage Your Experiments split-tests titles, main images, bullets, descriptions and A+ Content on live traffic. What to test first and how to read the result.
6 min read · Sep 27, 2026How to Improve Amazon Click-Through Rate (CTR)
CTR is decided on the search results page: main image, title opening, price, rating and badges. Where to measure it, which lever to fix first, and how to test.
5 min read · Sep 25, 2026Amazon Product Launch Playbook: The First 90 Days
A stage-by-stage Amazon launch plan: what to have ready before day one, what to do in days 1–30, 31–60 and 61–90, and the exit criteria for each stage.
12 min read · Sep 25, 2026