"My ACoS is too high"

one owner, one playbook and one number to watch — instead of a debate about whose problem it is.

advertising cost back inside your band within about 30 days, without cutting the terms that sell.

a weekly, rule-based clean-up — scale what works, cut what does not — with every change logged in your report.

seven audits that show where money is wasted, which placements convert and how much we expect to save — before we change anything.

lower advertising cost while keeping most of your sales. Cutting bids blindly lowers ACoS and sales together; this ladder protects volume.

weekly, monthly and quarterly reports that show what changed, why, and what it did — down to profit per ASIN.