D22 Hijackers or a lost Buy Box
Read this flowchart as text
- Buy Box lost or unknown seller on listing
- Who has Buy Box?
- Test buy · Report a Violation (Brand Registry) · Transparency / Project Zero
- Price / fulfilment parity; check pricing errors
- → D15 · price above reference?
- Pause ads while Buy Box lost (ads need the Buy Box)
- Buy Box % ≥ 95% · unauthorised offers removed
What you get: unauthorised sellers removed through Brand Registry, and ads paused until the Buy Box is back.
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Guides that use this process.
Account health & operations
How to Win the Amazon Buy Box (and Keep It)
The Buy Box, now the Featured Offer, goes to the offer Amazon rates best on landed price, fulfillment and seller metrics. What decides it and why it vanishes.
5 min read · Sep 25, 2026Strategy & growth
Amazon Sales Dropped Suddenly? A Diagnosis in Six Checks
When Amazon sales fall off a cliff, the cause is almost always one of six things. Here is the order to check them in, and what each looks like in the data.
5 min read · Sep 25, 2026Account health & operations
Amazon Hijackers: How to Remove Unauthorized Sellers
Amazon removes counterfeit and infringing offers through Brand Registry, not resellers of genuine goods. How to tell them apart and what evidence gets action.
5 min read · Sep 25, 2026