Read this flowchart as text
- Monthly budget (USD)
- Primary objective
- Ranking exact 45% · discovery 25% · SB video 15% · defence 10% · SD 5%
- Harvest exact 40% · discovery 20% · SB 20% · SD 10% · defence 10%
- Harvest exact 55% · defence 15% · SB 15% · discovery 10% · SD 5%
- Daily budgets = monthly ÷ 30.4 per campaign role
- Pacing check (weekly)
- Raise daily budget +20%
- Raise bids / widen match / add targets
- Cut budget; move to winners
- Budget utilization ≥ 90% at ≤ target ACoS
What you get: a budget split that matches your objective, with weekly pacing checks so money flows to what converts.
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Guides that use this process.
Amazon PPC
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