E1 How we assemble your plan from this playbook
Read this flowchart as text
- Your situation
- Objective (A7) → Part C strategy
- Lifecycle stage (C9) → ACoS / TACoS band
- Budget tier (E3) → campaign scope
- Readiness gaps (A6 scorecard) → Part B SOPs to run first
- Active symptoms → Part D playbooks
- Your plan: 5–8 flows + KPI targets + 90-day roadmap (A10)
- Presented to you at onboarding or a strategy review
What you get: a plan built from tested components — objective, stage, budget, readiness and symptoms — not improvised on the day.