A7 Which strategy we run depends on your goal
Read this flowchart as text
- Your primary objective
- New launch → C1 Launch lifecycle
- Increase revenue → C2 Revenue expansion
- Sustain revenue & ACoS → C3 Steady-state
- Lower ACoS / raise ROAS → C4 Efficiency
- Brand building → C5 Brand flywheel
- Rank on keywords → C6 Ranking ladder
- TACoS control → C7 Organic shift
- Profitability → C8 Unit-economics
- Always paired with: Listing readiness (Part B) + Diagnostic library (Part D)
What you get: one clear primary objective, and the strategy chapter (Part C) that goes with it.