E5 Stock and cash checks before we scale
Read this flowchart as text
- Scaling request (from E2, or from you)
- Restock report: days of cover at current & scaled velocity
- ≥ 45 days at scaled velocity?
- Scale only after PO placed and inbound confirmed; throttle discovery meanwhile
- Cash-flow report: ad spend vs disbursement timing
- Cash covers spend before payout?
- Stage the increase (+10% / wk) · use profit ASINs to fund launches
- Approve scaling step; update restock & cash-flow forecasts
- No stockouts · no negative cash month
Guides that use this process.
Scaling Amazon Ad Spend Without Losing Efficiency
Scaling Amazon ad spend works in steps, only where ACoS holds and stock allows. The order to add budget, the step size, the stock rule and the signs of a ceiling.
6 min read · Sep 25, 2026Q4 Amazon PPC Strategy: Black Friday to New Year
Q4 is a six-week sequence, not one event. How to plan stock, budgets and bids across Black Friday, the December shipping cutoff and the post-Christmas surge.
6 min read · Sep 25, 2026Prime Day PPC Strategy: Before, During and After
Prime Day is won in the four weeks before it. The stock, rank and budget checks to make in advance, how to bid during the event and how to step down afterward.
6 min read · Sep 25, 2026Expanding to New Amazon Marketplaces: Order, Costs and Pitfalls
Which Amazon marketplace to enter next, what it costs before the first sale, and the mistakes that turn expansion into a loss. A practical order for US brands.
5 min read · Sep 25, 2026Amazon Storage Fees and Overstock: Reading the IPI, Acting Early
Excess FBA stock costs you three times: monthly storage, aged-inventory surcharges and a lower IPI. How to read the reports and clear overstock before fees bite.
5 min read · Sep 25, 2026Amazon Stock-Out: The Damage It Does and How to Recover
Running out of stock on Amazon costs more than the missed orders. What a stock-out does to rank, ads and the Buy Box, and the two-week recovery plan we run.
5 min read · Sep 25, 2026