A3 The five phases every engagement goes through
Read this flowchart as text
- Phase 1 · Initial Information
- Target markets
- Product & audience
- Primary goal
- Phase 2 · Requirements
- Seller Central + Ads access
- Raw assets & brand kit
- Budgets, margins, landing prices
- Tools: H10 · Data Dive · PPC software
- Phase 3 · Audit / Research
- Listing · market · price · profitability audits
- PPC account audit (7 audits)
- Scorecard + priorities
- Phase 4 · Plan Execution
- Plan & timeline
- Produce: copy · creative · campaigns
- Our QA checklist
- Your approval → upload
- Phase 5 · Tracking & Adjustments
- Weekly optimization loop
- Monthly report & strategy review
- Fix-it playbooks
What you get: a predictable path. Phases 1–3 usually take the first two weeks; the faster phase 2 is unblocked, the sooner the work starts.
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