B10 How we test creative before we commit
Read this flowchart as text
- Hypothesis from data (low CTR → main image; low CVR → A+/bullets)
- Test type
- Main image
- Title
- Bullets
- A+ content
- Set up in Manage Your Experiments; run 4–10 weeks until significance
- Winner clear?
- Extend test or make variant bolder
- Publish winner → log learning in creative playbook
- Lift in CTR / CVR / sales per visitor
Guides that use this process.
Amazon Main Image Requirements: The Checklist We Use
The exact rules for Amazon's main image: pure white background, 85% fill, no text or props, 1,000 px for zoom, and the reasons images get rejected.
7 min read · Nov 9, 2026Amazon Product Video: Where It Appears and What Works
One video can run in the gallery, the Videos section, Sponsored Brands, Premium A+ and the Brand Store. Placements, specs, content rules and structure.
5 min read · Oct 25, 2026Amazon Sponsored TV: Is It Worth It for Your Brand?
Sponsored TV puts your video on streaming screens with no minimum spend. Worth testing when your listing converts, your video suits TV and you can measure lift.
6 min read · Oct 17, 2026Manage Your Experiments: What to A/B Test First on Amazon
Manage Your Experiments split-tests titles, main images, bullets, descriptions and A+ Content on live traffic. What to test first and how to read the result.
6 min read · Sep 27, 2026How to Improve Amazon Click-Through Rate (CTR)
CTR is decided on the search results page: main image, title opening, price, rating and badges. Where to measure it, which lever to fix first, and how to test.
5 min read · Sep 25, 2026Amazon Listing Images: The 7-Slot Gallery That Sells
What each of the seven Amazon image slots is for, the main image rules, size requirements, how to brief a designer and how to test images on live traffic.
10 min read · Sep 25, 2026