Read this flowchart as text
- Auto / Broad / Phrase campaigns (discovery)
- Weekly Search Term Report
- Search term meets graduation rule?
- Add as Exact in OW campaign with own bid & budget
- Negative exact in discovery campaigns
- Leave; re-check next week
- Negative exact the term in source campaign (stop double-serving)
- Exact campaign: bid to target placement; track rank + ACoS
- You get control of CPC, spend and rank on every proven term
Guides that use this process.
How to Read the Amazon Search Term Report (and Act on It)
The search term report shows what shoppers typed before they clicked. Which columns matter, the five sorts we run every week and the action each one leads to.
6 min read · Sep 25, 2026Amazon Product Targeting: Competitor Conquesting That Pays
Conquesting works when your page beats the competitor's on price, rating or a feature. How to pick target ASINs, what to bid, read results and when to stop.
5 min read · Sep 25, 2026Amazon PPC for Small Brands: What to Do With Under $1,000 a Month
A small Amazon ad budget works when it is concentrated. The structure, keyword count, bid approach and weekly routine for accounts spending under $1,000 a month.
5 min read · Sep 25, 2026Amazon PPC Campaign Structure That Scales With Your Catalog
A structure where every campaign has one job, one match type and one bid logic. How we lay out portfolios, campaigns and ad groups so an account can grow.
6 min read · Sep 25, 2026Amazon Match Types: Broad, Phrase and Exact, Used Properly
Each match type has a job: broad finds, phrase tests, exact controls. How each matches, what to bid on each, how keywords move between them and what to avoid.
6 min read · Sep 25, 2026Amazon Keyword Research: How to Find the Terms That Sell
A method for Amazon keyword research using Brand Analytics, Search Query Performance, ad data and competitor listings, then tiering terms and checking indexing.
11 min read · Sep 25, 2026