Read this flowchart as text
- Placement report (30 days)
- Compare ACoS & CVR by placement
- Raise TOS modifier +25–50%; lower base bid to control others
- Raise PP modifier; add product-targeting campaigns on those ASINs
- Keep base bids; modifiers at 0%
- Wait 14 days → re-read placement report
- Sales share by placement · blended ACoS
What you get: more of your budget on the placement that converts best for your product.
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Guides that use this process.
Amazon PPC
Amazon PPC Dayparting: Does It Work, and When?
Dayparting works when hourly data shows a clear conversion pattern and the account has the volume to prove it. How to test it and when to leave bids alone.
5 min read · Sep 25, 2026Amazon PPC
Amazon Placement Modifiers: When Top of Search Is Worth It
Top of search converts best and costs most. How to read the placement report, when a modifier pays back and how to set it without inflating base bids.
5 min read · Sep 25, 2026