Read this flowchart as text
- What is the immediate job?
- Sponsored Products (all objectives; 60–75% of spend)
- Sponsored Brands (collection / spotlight)
- Sponsored Brands Video (best CPC-to-CVR ratio for most brands)
- Sponsored Display + AMC audiences
- Sponsored TV / DSP
- Brand Registered?
- Only SP available → enrol in Brand Registry
- Build per B13 architecture
Guides that use this process.
Sponsored Products vs Sponsored Brands vs Sponsored Display
Sponsored Products carries most accounts; Brands and Display earn their place after it. What each ad type does, where it shows and when to add it.
6 min read · Nov 5, 2026Amazon Product Video: Where It Appears and What Works
One video can run in the gallery, the Videos section, Sponsored Brands, Premium A+ and the Brand Store. Placements, specs, content rules and structure.
5 min read · Oct 25, 2026Amazon Marketing Cloud (AMC) Audiences Explained
AMC is a clean room that joins ad and shopping signals to build custom audiences and measure across channels. Who can use it, what to build first, its limits.
6 min read · Oct 23, 2026Amazon Sponsored TV: Is It Worth It for Your Brand?
Sponsored TV puts your video on streaming screens with no minimum spend. Worth testing when your listing converts, your video suits TV and you can measure lift.
6 min read · Oct 17, 2026Amazon Brand Defense Campaigns: Protecting Your Own Listings
Brand defense campaigns keep competitors off your brand searches and your detail pages. How to build them, what to bid and how to tell if they are working.
6 min read · Oct 14, 2026Amazon Product Targeting: Competitor Conquesting That Pays
Conquesting works when your page beats the competitor's on price, rating or a feature. How to pick target ASINs, what to bid, read results and when to stop.
5 min read · Oct 8, 2026