C12 Growing through your catalog
Read this flowchart as text
- Objective: grow via catalog
- Fastest lever?
- Add size / colour / pack-size under one parent: reviews pool, Store sub-pages, one portfolio
- Virtual bundles / multipacks: AOV ↑, fee per unit ↓; cross-sell A+ module
- Market gap from SQP + review analysis; run launch lifecycle (C1)
- Cross-promotion: own-ASIN product targeting · Store collections · Posts
- AOV ↑ · revenue per session ↑ · catalog TACoS steady
What you get: higher order value and revenue per visitor through variations, bundles and new products that cross-promote each other.
READ MORE