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D21 Sponsored Brands not converting

ProblemsAmazon PPCGraphics & creative
Read this flowchart as text
  1. SB spend with weak sales
  2. Landing page?
  3. Land on a focused sub-page (hero + 3 products), not home
  4. Lead with best-seller; match products to keyword intent
  5. Creative?
  6. Test lifestyle banner + 4–5-word keyword headline; move budget to SB video
  7. First 2s shows product in use; no sound needed; 6–15s cut
  8. Targeting?
  9. Restrict to proven exact terms + branded; negate generics
  10. Check placement: TOS vs other; adjust bid
  11. SB ACoS within 1.3× SP ACoS · new-to-brand % ↑
What you get: brand ads that land on the right page, lead with video and target proven terms.
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Guides that use this process.

Amazon PPC

Sponsored Products vs Sponsored Brands vs Sponsored Display

Sponsored Products carries most accounts; Brands and Display earn their place after it. What each ad type does, where it shows and when to add it.

6 min read · Sep 25, 2026
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