Start › Part D · When a number moves the wrong way › D24

D24 Low average order value (AOV)

Read this flowchart as text

AOV below target
Multi-unit natural?
Multipacks · quantity discounts · Subscribe & Save
Complementary SKUs?
Virtual bundles · A+ comparison / cross-sell modules · own-ASIN product targeting
Premium variation (larger size, upgraded material) at higher price point
AOV ↑ · revenue per session ↑

What you get: higher revenue per visitor through multipacks, bundles, Subscribe & Save or premium variations.

Guides that use this process.

Amazon Storage Fees and Overstock: Reading the IPI, Acting Early

Excess FBA stock costs you three times: monthly storage, aged-inventory surcharges and a lower IPI. How to read the reports and clear overstock before fees bite.

5 min read · Sep 25, 2026