D9 Keywords that spend but do not sell (wasted ad spend)
Read this flowchart as text
- Keyword: spend with weak sales
- Run checks in order
- Negative; remove from listing copy if stuffed
- Wait / raise bid slightly to gather data
- Page doesn't match query: adjust copy / image for that intent, or drop
- Creative / price mismatch for that query; test placement
- Swap for higher-volume sibling term from SQP / Cerebro
- Spend re-allocated to terms that convert
What you get: budget moved from terms that do not convert to terms that do.
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Guides that use this process.
Amazon PPC
Wasted Ad Spend on Amazon: How to Find It and Stop It
Wasted spend hides in five places: non-converting terms, self-competition, over-funded discovery, placements and pages that cannot convert. How to find each.
6 min read · Sep 25, 2026Amazon PPC
How to Read the Amazon Search Term Report (and Act on It)
The search term report shows what shoppers typed before they clicked. Which columns matter, the five sorts we run every week and the action each one leads to.
6 min read · Sep 25, 2026Amazon PPC
Amazon PPC Audit Checklist: 20 Checks Before We Change a Bid
The 20-point audit we run on every Amazon advertising account before touching anything: setup, structure, targeting, bids, budgets and the listings ads land on.
6 min read · Sep 25, 2026Amazon PPC
Negative Keywords on Amazon: How and When to Add Them
Negative keywords stop a campaign spending on searches that do not sell. Exact vs phrase, the thresholds we apply and the mistakes that cut sales.
6 min read · Sep 25, 2026