E6 Defending your brand and taking share
Read this flowchart as text
- Defend (low CPC, high ROAS)
- Branded exact + phrase campaigns: own every branded query
- Own-ASIN product targeting on every own detail page (block rivals' placements)
- SB Store Spotlight on brand terms
- Conquest (higher CPC, growth)
- Product-target rivals with weaker reviews / price / images
- SD competitor ASIN + category targeting; views remarketing on their visitors
- Competitor keyword campaigns only where our page clearly wins on comparison
- Branded ACoS ≤ 10% · lost-to-rival placements ↓
- Conquest ACoS ≤ 1.5× target · NTB % ↑
Guides that use this process.
Amazon Hijackers: How to Remove Unauthorized Sellers
Amazon removes counterfeit and infringing offers through Brand Registry, not resellers of genuine goods. How to tell them apart and what evidence gets action.
5 min read · Oct 29, 2026Amazon Brand Registry: What It Unlocks and How to Enroll
Brand Registry needs a registered or pending trademark and takes days to set up. It opens A+ Content, Brand Store, Sponsored Brands, Brand Analytics and Vine.
5 min read · Oct 22, 2026Building a Brand on Amazon: Beyond the Next Sale
A brand on Amazon is measured by branded search, new-to-brand orders and repeat rate, not this week's ACoS. The full-funnel structure and what to measure.
5 min read · Oct 21, 2026A Competitor Is Undercutting You on Amazon: What to Do
A cheaper competitor does not always need a price cut. How to decide whether to match, differentiate or defend, based on margin and where you are losing.
5 min read · Oct 19, 2026Amazon Brand Defense Campaigns: Protecting Your Own Listings
Brand defense campaigns keep competitors off your brand searches and your detail pages. How to build them, what to bid and how to tell if they are working.
6 min read · Oct 14, 2026Amazon Product Targeting: Competitor Conquesting That Pays
Conquesting works when your page beats the competitor's on price, rating or a feature. How to pick target ASINs, what to bid, read results and when to stop.
5 min read · Oct 8, 2026