E7 Sending your own audience to Amazon
Read this flowchart as text
- External channel available? (email · social · influencer · Google)
- Create Amazon Attribution tags per channel / campaign
- Land on Store sub-page or listing with coupon; never the home page
- Enrol in Brand Referral Bonus (credits ~10% of sales from external traffic against referral fees)
- External CVR ≥ 50% of Amazon CVR?
- Improve landing match: message, creative, offer
- Scale channel; use for launches & ranking pushes (off-Amazon sales still count for rank)
- Attributed sales · bonus credits · rank lift on target terms
What you get: outside traffic that is tracked, lands well, earns the Brand Referral Bonus and lifts rank.
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Guides that use this process.
Images, A+ & Brand Store
Amazon Storefront Best Practices: Pages, Tiles and Traffic
A Brand Store earns its place as the landing page for Sponsored Brands and outside traffic. Page structure, tiles that convert, source tags and Store Insights.
5 min read · Sep 25, 2026Images, A+ & Brand Store
Amazon Brand Store Design: A Store Worth Landing On
How to plan, design and measure an Amazon Brand Store: page structure, tiles, what goes on the home page, where ads should land and how to read Store Insights.
10 min read · Sep 25, 2026