Amazon PPC.
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Campaign structure, bids, budgets, placements, search terms and the numbers advertising moves.
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When Is Amazon DSP Worth It? Budget, Audiences and Fit
DSP is worth it when Sponsored Ads are efficient, audiences are large enough to retarget and budget clears the minimum with room to test. How to judge fit.
6 min read · Sep 25, 2026Sponsored Products vs Sponsored Brands vs Sponsored Display
Sponsored Products carries most accounts; Brands and Display earn their place after it. What each ad type does, where it shows and when to add it.
6 min read · Sep 25, 2026Q4 Amazon PPC Strategy: Black Friday to New Year
Q4 is a six-week sequence, not one event. How to plan stock, budgets and bids across Black Friday, the December shipping cutoff and the post-Christmas surge.
6 min read · Sep 25, 2026Prime Day PPC Strategy: Before, During and After
Prime Day is won in the four weeks before it. The stock, rank and budget checks to make in advance, how to bid during the event and how to step down afterward.
6 min read · Sep 25, 2026Wasted Ad Spend on Amazon: How to Find It and Stop It
Wasted spend hides in five places: non-converting terms, self-competition, over-funded discovery, placements and pages that cannot convert. How to find each.
6 min read · Sep 25, 2026Amazon Sponsored TV: Is It Worth It for Your Brand?
Sponsored TV puts your video on streaming screens with no minimum spend. Worth testing when your listing converts, your video suits TV and you can measure lift.
6 min read · Sep 25, 2026How to Read the Amazon Search Term Report (and Act on It)
The search term report shows what shoppers typed before they clicked. Which columns matter, the five sorts we run every week and the action each one leads to.
6 min read · Sep 25, 2026Amazon Product Targeting: Competitor Conquesting That Pays
Conquesting works when your page beats the competitor's on price, rating or a feature. How to pick target ASINs, what to bid, read results and when to stop.
5 min read · Sep 25, 2026Amazon PPC Reporting: Weekly, Monthly and Quarterly Metrics
Different questions need different cadences. The metrics to check weekly, the ones that only make sense monthly, and the quarterly review that resets strategy.
6 min read · Sep 25, 2026Amazon PPC for Product Launches: Structure, Budget and Timing
Launch campaigns run a high ACoS on purpose, for a fixed period, on a short list of terms. How to structure them, budget them and when to switch to profit mode.
6 min read · Sep 25, 2026Amazon PPC Dayparting: Does It Work, and When?
Dayparting works when hourly data shows a clear conversion pattern and the account has the volume to prove it. How to test it and when to leave bids alone.
5 min read · Sep 25, 2026Amazon PPC Campaign Structure That Scales With Your Catalog
A structure where every campaign has one job, one match type and one bid logic. How we lay out portfolios, campaigns and ad groups so an account can grow.
6 min read · Sep 25, 2026Amazon PPC Budgets: Out-of-Budget Campaigns Without Overspending
An out-of-budget campaign is a signal, not always a problem. Which campaigns deserve more budget, which need lower bids and how to pace spend across the month.
5 min read · Sep 25, 2026Amazon PPC Audit Checklist: 20 Checks Before We Change a Bid
The 20-point audit we run on every Amazon advertising account before touching anything: setup, structure, targeting, bids, budgets and the listings ads land on.
6 min read · Sep 25, 2026Amazon Placement Modifiers: When Top of Search Is Worth It
Top of search converts best and costs most. How to read the placement report, when a modifier pays back and how to set it without inflating base bids.
5 min read · Sep 25, 2026Negative Keywords on Amazon: How and When to Add Them
Negative keywords stop a campaign spending on searches that do not sell. Exact vs phrase, the thresholds we apply and the mistakes that cut sales.
6 min read · Sep 25, 2026Amazon Match Types: Broad, Phrase and Exact, Used Properly
Each match type has a job: broad finds, phrase tests, exact controls. How each matches, what to bid on each, how keywords move between them and what to avoid.
6 min read · Sep 25, 2026Amazon Marketing Cloud (AMC) Audiences Explained
AMC is a clean room that joins ad and shopping signals to build custom audiences and measure across channels. Who can use it, what to build first, its limits.
6 min read · Sep 25, 2026Amazon Brand Defense Campaigns: Protecting Your Own Listings
Brand defense campaigns keep competitors off your brand searches and your detail pages. How to build them, what to bid and how to tell if they are working.
6 min read · Sep 25, 2026Amazon Bid Optimization: How Often and How Much to Change Bids
Change bids weekly, at keyword level, in 10 to 20% steps, on two weeks of data. Why daily changes hurt, how to set a target bid and when to break the rule.
6 min read · Sep 25, 2026Amazon ACoS Too High? What to Fix First (and What to Leave Alone)
A high ACoS is a symptom with four common causes. Here is the order we check them in, what each one looks like in the data, and the fix that matches.
3 min read · Sep 25, 2026Terms used in this topic.
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