Read this flowchart as text
- Target (keyword / ASIN)
- Role of this target?
- Organic rank vs goal?
- Bid up to hold TOS; accept ACoS above target short-term
- Taper bid −10% / week; watch rank holds
- ACoS vs target?
- Bid +10–15%; check impression share
- Bid −10–20%; lower TOS modifier
- Keep bids modest; rely on negatives + graduation
- Bid to win own page & brand terms at low CPC; cap budget
- Re-check after 7 days of data
Guides that use this process.
How to Shift Amazon Sales from Paid to Organic (TACoS Control)
Lowering TACoS means growing organic sales faster than ad spend. Rank on the terms that matter, taper paid support in steps and read the organic share weekly.
5 min read · Nov 4, 2026Amazon PPC Dayparting: Does It Work, and When?
Dayparting works when hourly data shows a clear conversion pattern and the account has the volume to prove it. How to test it and when to leave bids alone.
5 min read · Oct 24, 2026Amazon Bid Optimization: How Often and How Much to Change Bids
Change bids weekly, at keyword level, in 10 to 20% steps, on two weeks of data. Why daily changes hurt, how to set a target bid and when to break the rule.
6 min read · Oct 5, 2026Amazon Placement Modifiers: When Top of Search Is Worth It
Top of search converts best and costs most. How to read the placement report, when a modifier pays back and how to set it without inflating base bids.
5 min read · Sep 29, 2026Amazon PPC Management: The Complete Guide for Sellers
How Amazon PPC management works end to end: objective, audit, campaign structure, bids, budgets, the weekly optimization cycle and the reports that prove it.
11 min read · Sep 25, 2026Amazon PPC Campaign Structure That Scales With Your Catalog
A structure where every campaign has one job, one match type and one bid logic. How we lay out portfolios, campaigns and ad groups so an account can grow.
6 min read · Sep 25, 2026