D20 Discovery campaigns wasting spend
Read this flowchart as text
- Discovery campaigns: high spend, low sales
- Search term report: sort by spend, 0 orders
- Negative exact terms with clicks ≥ 15, 0 orders; negative phrase for off-intent roots
- Split auto into 4 targeting groups (close · loose · substitutes · complements); bid each
- Cap discovery at 15–25% of budget; graduate winners weekly (B14)
- Discovery ACoS within 1.5× target · ≥ 3 new exact winners per month
What you get: discovery kept to 15–25% of budget and producing new winning keywords every month.
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Guides that use this process.
Amazon PPC
Wasted Ad Spend on Amazon: How to Find It and Stop It
Wasted spend hides in five places: non-converting terms, self-competition, over-funded discovery, placements and pages that cannot convert. How to find each.
6 min read · Sep 25, 2026Amazon PPC
Negative Keywords on Amazon: How and When to Add Them
Negative keywords stop a campaign spending on searches that do not sell. Exact vs phrase, the thresholds we apply and the mistakes that cut sales.
6 min read · Sep 25, 2026Amazon PPC
Amazon Match Types: Broad, Phrase and Exact, Used Properly
Each match type has a job: broad finds, phrase tests, exact controls. How each matches, what to bid on each, how keywords move between them and what to avoid.
6 min read · Sep 25, 2026