D23 High return rate
Read this flowchart as text
- Returns above category norm
- Return-reason report + review analysis
- Top reason?
- Fix expectation: sizing chart · true-to-colour images · what's included · compatibility
- QC + packaging fix with you; FBA prep review
- Price positioning; reduce discount-driven impulse traffic
- Return rate ↓ · profit per unit ↑ · rating protected
What you get: fewer returns by fixing expectation gaps, quality or pricing — and a protected rating.
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