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Start › Part D · When a number moves the wrong way › D26

D26 The listing looks dated

ProblemsListings & catalogGraphics & creative
Read this flowchart as text
  1. CTR / CVR drifting down over months; no single cause
  2. Market analysis refresh: top-10 rivals' images, claims, price, formats (video, premium A+)
  3. SQP: new query language / use-cases emerging?
  4. Refresh plan: main image · slot-2/3 images · title angle · A+ modules · seasonal lifestyle imagery
  5. A/B test the refresh (B10); roll out winners
  6. CTR & CVR back to / above baseline · rank steady
What you get: a refreshed listing tested against the current market before it goes live.
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