TOPIC / STRATEGY & GROWTH
Strategy & growth.
Guides, articles and the process behind each.
Launches, ranking, scaling, seasonality, profit and the strategy behind each goal.
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Strategy & growth
Amazon Product Launch Playbook: The First 90 Days
A stage-by-stage Amazon launch plan: what to have ready before day one, what to do in days 1–30, 31–60 and 61–90, and the exit criteria for each stage.
12 min read · Sep 25, 2026Strategy & growth
ACoS, TACoS and Profit: The Amazon Metrics That Actually Matter
ACoS measures ad efficiency, TACoS measures how much your sales depend on ads, and profit per unit decides whether either matters. How to read and act on each.
11 min read · Sep 25, 2026ARTICLES
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GLOSSARY
Terms used in this topic.
Brand AnalyticsThe set of reports in Seller Central available to Brand Registry sellers, including Search Query Performance, Top Search Terms, Market Basket, Repeat Purchase Behavior and Demographics.Brand Tailored PromotionsA Seller Central tool for Brand Registry sellers that offers percentage discounts to specific audiences Amazon defines, such as repeat customers, brand followers, cart abandoners and high-spend customers.BSRBest Sellers Rank. Amazon's ranking of a product's recent sales against other products in the same category, shown on the listing and updated roughly hourly.Coupons and DealsAmazon's seller-funded price promotions. Coupons show a clippable badge on the listing and search results; deals include Lightning Deals, 7-Day Deals, Best Deals and Prime Exclusive Discounts, each with fees and eligibility rules.Prime DayAmazon's annual multi-day sale for Prime members, usually held in July, with a second Prime Big Deal Days event in October. Traffic, cost per click and deal fees all rise, and preparation starts weeks earlier.Search Query PerformanceThe Brand Analytics report that shows, for each search query, how many impressions, clicks, cart adds and purchases your brand or ASIN received compared with the total for that query.Subscribe & SaveAmazon's recurring-delivery program for replenishable products. Shoppers subscribe for a discount and receive the item on a schedule, with the seller funding part of the discount and Amazon adding more for multi-item subscribers.
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