A+ Content and the Brand Store can be shared from the German or French build with Italian text layers; lifestyle imagery that reflects Italian homes, food and style outperforms US scenes, and infographics need euro pricing and metric units.

WeSpark runs Amazon listing images, A+ content and Brand Store design for brands selling on amazon.it: a seven-slot image gallery where every image has a job, A+ and Premium A+ that answer objections, and a Brand Store worth landing on. The same named team, the same weekly reports and the same written scope and price before you pay, applied to the Amazon Italy marketplace in EUR (€) and in Italian.

How the service works on Amazon Italy

B6Graphical content — start to finishimages, A+ content, brand story and storefront built from a brief you approve, then measured on click-through and conversion. B7The 7-slot image set — what each image is fora gallery where every image has a job: the main image wins the click; slots 2–7 remove doubt and win the sale. This is also why we ask for raw photos from several angles. B8A+ content, premium A+ and brand storybelow-the-fold content that answers objections and compares your own range, measured on conversion before and after. B9Your storefront and Amazon Postsa branded home on Amazon that ads and outside traffic can land on, plus a steady stream of posts that turn browsers into followers. B10How we test creative before we commitdecisions based on Amazon's own A/B testing rather than opinion — only winners go live.

What is different about Amazon Italy

Italy applies EU packaging and producer-responsibility rules with national registrations that Amazon verifies, and environmental labeling requirements on packaging apply; cash-on-delivery and slower payment habits are less of a factor on Amazon than on other Italian channels.

  • Tax and compliance: Italian VAT (IVA) is 22% standard and included in the listed price; VAT registration is required when you hold stock in Italy, and non-EU sellers should check the current requirement for a fiscal representative in Seller Central and with an Italian adviser.
  • Fulfilment: Italy is usually served through Pan-European FBA with Italian fulfillment centers enabled once the VAT position is settled; before that, the European Fulfilment Network ships cross-border from Germany or France at a higher per-order cost and slower delivery than Italian shoppers now expect.
  • Peak events: Prime Day in July, Black Friday and Cyber Monday in late November, and a Christmas season that begins around the Immacolata holiday on December 8 and runs to Epiphany on January 6; the regulated saldi sales periods in January and July shape discounting.

Read the full marketplace guide: Selling on Amazon Italy.

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