Amazon Listing Images & A+ for Amazon Australia Sellers

Images should show Australian plugs, metric sizes and Australian dollar pricing where relevant; lifestyle imagery should reflect Australian homes, outdoor living and the reversed seasons, and A+ Content can be adapted from the US build with corrected units and spelling.

WeSpark runs Amazon listing images, A+ content and Brand Store design for brands selling on amazon.com.au: a seven-slot image gallery where every image has a job, A+ and Premium A+ that answer objections, and a Brand Store worth landing on. The same named team, the same weekly reports and the same written scope and price before you pay, applied to the Amazon Australia marketplace in AUD (A$) and in English (Australian spelling).

How the service works on Amazon Australia

B6Graphical content — start to finishimages, A+ content, brand story and storefront built from a brief you approve, then measured on click-through and conversion. B7The 7-slot image set — what each image is fora gallery where every image has a job: the main image wins the click; slots 2–7 remove doubt and win the sale. This is also why we ask for raw photos from several angles. B8A+ content, premium A+ and brand storybelow-the-fold content that answers objections and compares your own range, measured on conversion before and after. B9Your storefront and Amazon Postsa branded home on Amazon that ads and outside traffic can land on, plus a steady stream of posts that turn browsers into followers. B10How we test creative before we commitdecisions based on Amazon's own A/B testing rather than opinion — only winners go live.

What is different about Amazon Australia

Distances inside Australia are large and delivery to regional areas is slower, Australian shoppers are price-aware and compare against established local retailers, and the GST treatment of your stock changes depending on whether it is held locally or shipped from overseas.

• Tax and compliance: Australia charges GST at 10%, included in the listed price; Amazon collects GST on low-value imported goods sold to Australian consumers, and holding stock in Australia or exceeding the GST turnover threshold can require your own ABN and GST registration, so check the current requirement in Seller Central and with an Australian adviser.
• Fulfilment: FBA Australia operates from a smaller network of fulfillment centers than the US or Europe, concentrated in the major east-coast cities with Perth also served; inbound shipping from the US or Asia takes weeks, some product categories face restrictions, and the network's size means capacity and placement need planning.
• Peak events: Prime Day in July, Click Frenzy events in May and November, End of Financial Year sales in June, Black Friday and Cyber Monday in late November, and Boxing Day on December 26; Christmas falls in summer, so seasonal categories are reversed relative to the northern hemisphere.

Read the full marketplace guide: Selling on Amazon Australia.