Amazon PPC Management for Amazon Australia Sellers

Sponsored Products, Sponsored Brands and Sponsored Display are available on amazon.com.au with bids and budgets in Australian dollars; cost per click is typically lower than amazon.com because the advertiser base is smaller, and Australian spelling and terms belong in ad copy.

WeSpark runs Amazon PPC management for brands selling on amazon.com.au: Sponsored Products, Sponsored Brands, Sponsored Display and Sponsored TV campaigns: audited before we spend, restructured around your goal, optimised weekly and reported in plain language. The same named team, the same weekly reports and the same written scope and price before you pay, applied to the Amazon Australia marketplace in AUD (A$) and in English (Australian spelling).

How the service works on Amazon Australia

B11PPC management — start to finishan advertising programme built around one objective, audited before we spend, and optimised every week. B12How we audit your advertising accountseven audits that show where money is wasted, which placements convert and how much we expect to save — before we change anything. B13How we structure your campaignsan account where every campaign has a purpose — discovery, control, defence or brand — and nothing overlaps. B14How a search term earns its own campaigncontrol of cost per click, spend and rank on every keyword that has proven it converts. B15The weekly search-term decision enginea weekly, rule-based clean-up — scale what works, cut what does not — with every change logged in your report. B16How we set bidsbids that reflect the job each keyword does — ranking, profit, discovery or defence — rather than one blanket rule. B17How we allocate your budgeta budget split that matches your objective, with weekly pacing checks so money flows to what converts. B18How we choose placementsmore of your budget on the placement that converts best for your product. B19Which ad types we use, and whenthe right mix of Sponsored Products, Brands, Display and TV for your goal and budget — not every format for its own sake. B20What your reports containweekly, monthly and quarterly reports that show what changed, why, and what it did — down to profit per ASIN. B21How changes reach your accountchanges made in bulk, validated before upload, and logged so you can trace every edit.

What is different about Amazon Australia

Distances inside Australia are large and delivery to regional areas is slower, Australian shoppers are price-aware and compare against established local retailers, and the GST treatment of your stock changes depending on whether it is held locally or shipped from overseas.

• Tax and compliance: Australia charges GST at 10%, included in the listed price; Amazon collects GST on low-value imported goods sold to Australian consumers, and holding stock in Australia or exceeding the GST turnover threshold can require your own ABN and GST registration, so check the current requirement in Seller Central and with an Australian adviser.
• Fulfilment: FBA Australia operates from a smaller network of fulfillment centers than the US or Europe, concentrated in the major east-coast cities with Perth also served; inbound shipping from the US or Asia takes weeks, some product categories face restrictions, and the network's size means capacity and placement need planning.
• Peak events: Prime Day in July, Click Frenzy events in May and November, End of Financial Year sales in June, Black Friday and Cyber Monday in late November, and Boxing Day on December 26; Christmas falls in summer, so seasonal categories are reversed relative to the northern hemisphere.

Read the full marketplace guide: Selling on Amazon Australia.